Local website
Project type
Local services
Industry
AlloTony is a locksmith in Paris, available 24/7. In this ultra-competitive market often marked by distrust, the site needed to stand out through transparency, responsiveness, and mobile efficiency — since 90% of locksmith searches happen on smartphones, often in urgent and stressful situations.
The challenge
The online locksmith market suffers from a major trust deficit. The typical user is stressed, rushed, and suspicious. The site needed to reassure instantly — transparent pricing, real reviews, certifications — and offer one-tap call access, all optimized for Paris local SEO.
How we did it
Urgency-first mobile design
An interface designed for stress and urgency: prominent call button, essential info immediately visible, zero friction.
Transparency as leverage
Clearly displayed pricing, detailed service areas, highlighted certifications — transparency as the antidote to distrust.
Paris local SEO
Optimization for local queries: 'locksmith Paris', service areas by district, integrated Google My Business.
What we delivered
Technologies & skills
