SaaS website
Project type
Tech / SaaS
Industry
OverClarity is a B2B SaaS sales enablement platform that helps sales teams access the right content in under 30 seconds. Their solution includes a smart library, interactive presentation rooms (Clarity Rooms), an AI assistant (Knowledge Chat), and advanced analytics. We built a site that quickly explains the product's value, reassures B2B decision-makers, and naturally guides them toward a demo request.
The challenge
OverClarity had a powerful but complex product to explain. In the B2B SaaS world, every visitor has just a few seconds to understand the value. The site needed to instantly clarify the value proposition, structure features hierarchically, and naturally guide visitors toward a demo request — all while building solid SEO foundations for organic acquisition.
How we did it
Value proposition audit
We dissected the product to identify key messages that resonate with B2B decision-makers and structure a clear narrative.
SEO-first architecture
Page structure designed for search: features, product, use cases — each page targets a specific search intent.
Conversion-focused design
From 'I understand' to 'I want a demo': every visual element guides visitors toward action, with strategically placed CTAs.
What we delivered
Technologies & skills
